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Facebook Lead Ads

Integromat Support Team Integromat Support Team Updated January 15, 2021 15:46

Getting Started with Facebook Lead Ads

The Facebook Lead Ads modules allow you to monitor form filling and retrieve form data from your Facebook Lead Ads.

Prerequisites

  • A Facebook account
  • A Facebook Page (and a Lead Ad Form created)
  • A Facebook Business Manager account

In order to use Facebook Lead Ads with Integromat, it is necessary to have a Facebook account. If you do not have a Facebook account, you can create one at Facebook.

You also need a Facebook Business Manager account. Create one at business.facebook.com.

The module dialog fields that are displayed in bold (in the Integromat scenario, not in this documentation article) are mandatory!

Connecting your Facebook Account to Integromat

See our instructional video FB Lead manual and troubleshooting!

To connect Facebook Lead Ads to Integromat you must connect your Facebook account to Integromat. To do so, follow the general instructions for Connecting to services.

After you click the Continue button, Integromat will redirect you to the Facebook website where you will be prompted to grant Integromat access to your account and permission to manage your Facebook page(s).

Proceed as described in the following screenshots:

2019-05-07_12_50_51-Log_in_With_Facebook.png

 

2019-05-07_12_52_39-Log_in_With_Facebook.png

After the last dialog is confirmed, the connection to your Facebook account is established.

Scenario Template:

You can start with the pre-built template or from the scratch. It's up to you. Here is the link to the pre-built template: FB Lead Ads to Google Sheets Template.

Assigning Access to Integromat in the Facebook Business Manager

In order to work with Facebook Leads Ads it is necessary to grant access to the Integromat integration in your Facebook Business Manager Account.

1. Log in to your Facebook Business Manager account.

2. Open the Business Settings.

2019-05-07_13_32_19-Window.png

3. Go to Integrations > Leads Access.

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4. Go to CRMs and select Integromat by checking the checkbox.

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5. Click on the Assign Access button.

2019-05-07_13_46_12-Business_Settings.png

Leads

You can use the Lead Ads Testing Tool to test your New Lead module if it is receiving the form.

New Lead

Triggers when the new lead is created and retrieves the form values.

Account Establish a connection to your Facebook account.
Page Select the page that contains the form you want to watch.
Form Select the form you want to watch for new submissions. If the field is left empty, all form submissions from the selected page are retrieved.

Get a Lead Details

Retrieves the filled in values of the form that the user has submitted.

Account Establish a connection to your Facebook account.
Page Select the page that contains the form you want to retrieve the information from.
Form

Select the form you want to get data from.

The form you want to retrieve the data from has to be already submitted at least once, otherwise the form won't load in the Integromat module.
Lead ID

Enter the ID of the desired form.

2019-09-19_12_14_37-Integration_Facebook_Lead_Ads___Integromat.png

Utility

Get a Form

Retrieves the form information. 

Account Establish a connection to your Facebook account.
Page Select the page that contains the form you want to retrieve the details about.
Form ID
Select or map the ID of the form you want to retrieve the details about.

 

Unsubscribe a Webhook

Deleting a scenario will not automatically unsubscribe your Facebook page from receiving event notifications from Facebook.

Use this module to stop subscribing to event notifications.

Running the Unsubscribe a Webhook module once will unsubscribe all your scenarios that contain the Watch Form Filling trigger from receiving webhook events.

Troubleshooting

The New Lead Module Does Not Trigger

If the module does not trigger when the data has been sent to it, try the following steps:

1. Open your Facebook settings > Business Integrations and remove the Integromat app.

HMUiu2LecW.gif

2. Go to Integromat and remove the connection you use for the Facebook Lead Ads trigger from Integromat.

2019-05-07_16_35_37-Connections___Integromat.png

3. Create the connection again by following the steps in the Connecting Facebook Account to Integromat section.

4. Go to the People Business Settings if you are an individual, or to the Partner Business Settings if you are a partner.

5. Select Integromat (in case of Partner settings), or your name (in case of People settings) and enable the following permissions:

  • Manage Page permission for the Pages asset
  • Manage Ad Account for the Ad Accounts asset.

leads1.png

leads2.png

6. Navigate to Integrations > Leads Access and check that Integromat (for Partners) or you (for People) have access to your page.

2021-01-15_16_39_25-_7__Business_Settings.png

The Integromat dropdown doesn't show some Facebook Pages:

If some of your pages are not available in the Integromat modules, please follow the steps below:

1. Open the Facebook Settings and click on Business Integrations or use this link https://www.facebook.com/settings?tab=business_tools

2. Open the Integromat app.

Screen_Shot_on_2018-12-29_at_11_49_59.png

3. Check off all of the pages you want to see in the Integromat modules.

Screen_Shot_on_2019-01-13_at_22_32_53.png

4. Save the changes by clicking the Save button.

The scenario does not start after submitting a form

1. Check whether the Integromat app is subscribed to your page by checking the Lead Ads Testing Tool: https://developers.facebook.com/tools/lead-ads-testing/

Once the webhook is correctly connected to your page, you should see the WEBHOOK SUBSCRIPTION FOR THE SELECTED PAGE area as shown in the picture below:

inline1295385969.png​

2. If your scenario is set up correctly but does not start after submitting a form, please check that in the Facebook Business Manager Integromat has access to your page.

To do so, click on the Leads Access tab, select a page and click on the CRM and assign access for Integromat (if it is not already allowed).

If you still see an issue, open the Business Manager & assign access to Integromat:

mceclip0.png

 

If none of this works, please try to add a new Facebook connection and follow the same steps.

400: GraphMethodException (100): Unsupported get request.

This error may occur to some users.

687474707.png

Please use the Don't fetch ad and campaign info (except IDs) option (under advanced settings) to fix this error.

2019-05-27_15_18_36-Integration_WordPress___Integromat.png

 

OAuthException (200)

inline-295667656.png

You may see this error message if your role on the page is Advertiser or Analyst. 

To solve this issue and use the module, your role on the page from which you are trying to get leads ads forms has to be Admin, Moderator or Editor. 

 

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